Advertising Guidelines

Advertising Guidelines

Advertising guidelines are basically what an advert can and can’t contain. These guidelines are usually followed to prevent complaints from the viewers. If an advert has too many complaints it is taken of ait for moderation to see if it does follow these guidelines. I have been researching the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). Both of these basically say: This information will give me an incite on what an advert can or can't contain.

·         Adverts should not offend mislead or offend

·         Should be socially responsible

·         In line with fair competition

·         Follow certain rules within each advertising product i.e. alcohol and gambling

·         Should be honest and truthful

·         Product must be legal.

·         Must not extremely exaggerate

·         Omitting important product details and company identity.

·         Sensitive to race, religion, gender, sexual orientation, disability or age

·         Must not cause fear or distress without justifiable reason

·         Must not use visual effects that could harm someone with photosensitive epilepsy.

·         Children must not be encouraged to be violent through advertising

·         Permission to refer to other media product created by someone i.e. a book of film.

·         Must not force a certain political views.

·         Health claims should be supported by viable information.

Conclusion: In conclusion I have learnt that adverts should always be safe and follow these guideline to stop complaints by the public.