Tuesday, 7 December 2010

Similarities and differences between the two adverts.

Here is a table showing the comparisons between the two adverts. This is to show that my Tv advert is part of a campaign as advertising campaigns do have these similarities and differences. I learnt this from my Cadbury's case study.

Similarity
Difference
Same Slogan – “Experience the Arctic!”
Different settings (House and School)
Two occurring actors
One actor is different
Same Music
Purpose continuity error. Clothing change
Spray of snow
Ends with a gag that they end up crushing the icekick.
Same voice and sequence at end
Different but similar dialogue at end.
Montage sequence

3D Transition at end

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