Audience Feedback - Radio advert

At this stage I completed my advert except from the introduction. I didn't know how to start the advert so I made four introductions. One without anything at the beginning, one with music, one with the sound of a stomach and one with wind. I am trying to find out which advert is most suitable for my radio advert and which one people prefer. Here is a tally showing which introduction people preferred.

From this I found out that people prefered the music introduction. Therefore I shall use this In my final Radio advert.

Secondary sources record

Research	Website link	Direct link	Date
Advertising Techniques	www.findarticles.com	www.findarticles.com/p/articles/mi_m0HMU/is_3_32/ai_n13248311	09/09/10
Nostalgic advertising Background research	http://brandstrategy.files.wordpress.com	http://brandstrategy.files.wordpress.com/2009/08/iceland-advert.jpg?w=397&h=313	9/9/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA6550	10/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA2087	10/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA8901	10/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA0227	10/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA9160	11/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA8727	11/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA0336	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA11009	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA7008	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA2366	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA7666	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA1304	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA7726	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA9655	12/09/10
Advertising Techniques	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA8444	12/09/10
Textual Analysis	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA11205	12/09/10
Advertising Background research	www.en.wikipedia.org	http://en.wikipedia.org/wiki/Vance_Packard	14/09/10
Advertising Background research	www.en.wikipedia.org	http://en.wikipedia.org/wiki/TV_advertising	14/09/10
Advertising guidelines	www.download.thelancet.com	http://download.thelancet.com/flatcontentassets/about/advertising-guidelines.pdf	14/09/10
Textual Analysis	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA7224	15/09/10
Packaging construction	www.snow-wallpapers.com	http://www.snow-wallpapers.com/bulkupload/wallpapers/Snowflakes/ice-flakes-wallpaper.jpg	15/09/10
Packaging construction	www.clipartguide.com	http://www.clipartguide.com/_thumbs/0511-0812-0802-1128.jpg	20/09/10
Packaging construction	www.clipartspace.com	http://www.clipartspace.com/clipart/winter/snowman-01.gif	20/09/10
Case Study	www.tellyads.com	http://www.tellyads.com/show_movie.php?filename=TA4594	20/09/10
Case Study	www.en.wikipedia.org	http://en.wikipedia.org/wiki/Gorilla_(advertisement)	20/09/10
Case Study	www.skillsspace.co.uk	http://www.skillsspace.co.uk/images/img_choc_ages.jpg	20/09/10
Case Study	www.en.wikipedia.org	http://en.wikipedia.org/wiki/Cadbury_Flake	20/09/10
Case Study	www.tellyads.com	http://www.tellyads.com/show_movie_vintage.php?filename=VA0096	21/09/10
Case Study	www.en.wikipedia.org	http://en.wikipedia.org/wiki/Eyebrows_(advertisement)	21/09/10
Case Study	www.en.wikipedia.org	http://en.wikipedia.org/wiki/Cadbury_Creme_Egg - Advertising	21/09/10
Case Study	www.cadburydairymilk.typepad.com	http://cadburydairymilk.typepad.com/	21/09/10
Case Study	www.tellyads.com	http://www.tellyads.com/show_movie_vintage.php?filename=VA0702	21/09/10
Case Study	www.tellyads.com	http://www.tellyads.com/show_movie_vintage.php?filename=VA0702	21/09/10
Background Research	www.image.absoluteastronomy.com	http://image.absoluteastronomy.com/images/encyclopediaimages/b/bk/bk_cover_hidden_persuaders.gif 29	22/09/10
Background Research	www.blog.syracuse.com	http://blog.syracuse.com/shelflife/2008/05/doyle.jpg	22/09/10

Radio Textual Analysis

I have chosen to analyse two adverts from the radio station Heart FM. I chose this radio station because it plays local adverts from my area and this would be the likely radio station that would play my advert because my product would be low budget. However I would not get as higher a target audience as I would from the radio station Radio one, his station’s target audience is the same as my product however it would be more expensive to advertise my product and because my product is relatively cheap I would be able to advertise on this station. This research will help me identify the structure of how my advert should be and some element that I should include.

 

Advert	What happens/Comments on structure	Other
1. Prudence Gowns 2. Toby Carvery.	About how Prudence Gowns can make a wedding special,: woman’s voice with quiet happy music in the background. What the product name is, what they are selling, the range of products, Says range of products. What the product name is, what they are selling, the convince you to by product “start your wedding experience.” Then says where the shop is located. Then slogan “Prudence gowns, dressing your dreams” British music plays, male voice. Talks about roast dinners and how different people want different meals and how you should be eating your meals. It then list local history and relates it to how you should be eating the food. Different voice says about how you should eat your roasts at the Toby Carvery. Then says slogan “Toby Carvery, just as it should be”	29 seconds Slow fade out of music just before end of speech. 27 seconds Slow fade out of music after speech.

I have learnt that my radio advert should have a slogan, use music to set the scene for the advert, use the name of the product name a few times and how to buy the producy (/ service). Also these adverts are usualy light hearted through the music and are humourous. My advert should containe these features.

Props, Costume, Character and Settings Board

Advert 1 Atempt 1 Audience Feedback

After completing my attempt after my first advert I discovered that It needed re-filming. Before this I asked some members of my trarget audience what they thought of it. I wnated to find out what people like and disliked in order to improve my advert when I re-filmed it. Here is an example of two question sheets with answers:

In total I asked 10 people and found out that people liked the snow effect, the music and the montage of eating. However they wanted me to improve on a quicker living room scene, no second snow sequence and to change the beginning so it isn't so quiet. I will make these improvements when I re-film and edit.

Pictures of making the packaging

Here are shots of me making the packaging for my product Icekicks.

Small scale packaging:

I used the same net as a simular product. I then made a small scale version to see if it worked as an effective box.

Finished box net. With ideas shown in construction of packaging.

The finished small scale packaging.

Advert 1 Attempt 1 - I went out to film my first advert. However when I edited to footage I saw that some of the shots were too dark and it lacked pace. Then I thought more about using more of a range of shots to make my advert look more impressive.

Advert 1 Attempt 1 from Jake Sloane on Vimeo.