Advertising Techniques

I am picking the 7 most popular advertising techniques and I am I am seeing how each of these techniques are used and how they effect the advert. I hope that this research will help decide which technique to use in my advert.

Advert	Description	Techniques
Bt total broadband	Talks about the importance of phone and internet and how it affects life. In this advert the central character (Kris Marshall) is writing a best man’s speech and the importance on how the speech has to go right, he then thinks about stealing “witty anecdotes”. The voice over then talks about Bt total broadband and how accessible it is. The advert ends with the best man (Marshall) saying his speech with everyone laughing.	Testimonial: Kris Marshall is a well know actor after his appearance in My Family. The audience sees that he is using the BT total broadband and the ending when everyone is laughing at his jokes shows that BT total broadband works. Facts: There are several banners at the bottom of the adverts telling us the facts. Some of the facts are also told to us by the voiceover. Humour: This is used at the end of the advert when everyone stops laughing and he carries on.
Co-op British BBQ	Talks about making the most of summer. It then lists several traditional BBQ foods. There are close-ups of food mixed with people rising bikes and flying kites which represents summer. This advert has a sense of Britain with flags and “everything you need for a truly British barbeque”	Sense appeal: This advert used sense appeal through close ups of food to influence the audience to but the food. There is close ups of food cooking on a barbeque with a camera zoom. There are also close ups of placing food into buns. Also there is a medium shot of lots of food as a whole cooking in the Barbeque.
Milky Way - Car Race	An old advert that has been edited (and some changed lyrics due to copyright issues) that was popular in the 1980’s. The advert show A red and Blue Car racing across a desert. The advert has a song playing through it and about how the blue car is superior the red car because the blue car uses ‘the milky way’ and when the bridge is out the blue car succeeds to win the race showing that the Milky Way is the best.	Nostalgia: This advert is re-released to make the older audience remember this advert and to bring back memories. Re-releasing adverts is a technique that has been used quite a lot in modern adverts such as the Aquafresh advert and the Milkybar Kid advert that uses the Milky bar Kid song. These adverts use Nostalgia buy making the audience remember these adverts from their childhood.
Weight Watchers- What have you got to loose	This advert is about joining Weight Watchers. The advert shows three women shopping, cooking healthy food and having a good time. At the end of the advert there is some contact information and information about the organisation	Bandwagon: This advert makes it seem like you should be joining and you can’t lose much weight without it. The voiceover of the advert says “discover why people who go to Weight Watchers lose on average three times more weight than those who go it alone”. This makes it seem like you can’t succeed without Weight Watchers and you are being left out not joining. This is shown by the three women having a good time. Statistics: Some statistics are shown to make organisation more professional such as “Source- the journal of the American Medical Association”.
Red Bull - Football	This advert is animated and about a football match that isn’t going to plan. The coach of the game is shouting at the players telling them to win. The players say there is something missing from the game and they need ‘wingers’. So the coach gives them a Red Bull each and he drinks one himself, he then flies of saying “Red Bull, It gives you wings”.	Transfer/ fantasy: This advert says that if you drink Red Bull you will have the power to fly. This makes the advert more memorable for the audience because it is an impossible idea. The slogan is an exaggerated metaphor for the fact it is and energy drink that will make you energized.

Conclusion: I heave learnt that most adverts use at least one of these techniques to make the advert memorable, unique and more professional. Also I have learnt that most adverts are anywhere between 5 seconds and two minutes. The average length of a standard TV advert is 30 seconds. I intend to make my advert around the length of this.